Art Galleries Helped My Business Get More Sales!
How to get more sales? That's the million-dollar question that everyone wants to know. For my people's struggle in business, I have an answer for you. Art was what was about to help me identify this.
This past weekend, I decided to do something a little different. I went to Laguna Beach, no not to bathe in the sun, but to visit all of the amazing art galleries.
At some of these galleries, the sale prices for their pieces were out of this world! Some sold for 10k, 50k, and I spoke to an owner who had a one-of-a-kind piece that was worth over 5 Million dollars. While I already understood the concept that something is only worth what someone was willing to pay, the main question I had for all the owners was what did their sales process look like? and for people who enter galleries just to browse; how do you get them over the hump from browser to buyer?
Now of course the majority of the galleries had a digital marketing presence, some of them were A LOT better than others with decent scores on Google reviews. I also noticed many of them had a decent following on social media and that if the galleries worked with digital marketing agencies like ours at Nine27.co, an Irvine Marketing Agency, would help with getting more traffic to their stores.
After speaking to a few business owners I came up with a conclusion.
It's all about the environment! As a seller, our job is to persuade, not convince. This means solving a problem a buyer would be laying all the obstacles and putting solutions out on the table that make sense for them.
Art is something special, people only buy what they connect with emotionally, so if you want to increase the sales you need to create an environment conducive to the sale. Out of all the places I visited, there was one main gallery that did this spot on; it’s called Fabio Napoleoni. What made me connect with this place so much was the stories, the meaning, and how they conveyed these messages through the art.
What was most interesting to me is that when I visited another gallery a few doors down they had the same pieces, but didn’t speak to me the way that they did in the original gallery. Very Interesting right?! So I asked myself why that was? It was because the original gallery had much more than paintings on the wall. There were books to read, stories on the walls, contrasting colors on the gallery back wall. And there was a gentleman there who interacted with the customers sharing stories about the art and asking great questions like: “If I were to give you a painting which would be the one you would take home?”
Creating an environment that is conducive to the sale is very important. This is something that is already done in real estate. Think of the last time you went out to buy a home. 9 times out of 10, the home was staged. This is a key strategy people use in real estate because it immerses you in the environment and gives you a feel of how the house would be if you owned it.
Funny enough if you just listen you begin to hear couples take ownership of the house. “This would be the kids’ room” or “I don't think I like this take but I saw a great table at Ikea that will fit well with the ideas I have for this room.”
So, if you're looking to increase sales, you need to create an environment to induce sales. If you're in marketing like us at Nine27.co, the #1 Irvine internet marketing company, you need to transition your company from chasing clients, to clients chasing you. This is the paradigm shift and environment that is conducive to the sale. You already have what people want.
How do you find these people? How do you target them? Well, it's simple, there are tools and strategies that make you visible to customers, which include: Search Engine Optimization (SEO), Digital Marketing, Content Marketing, Social Media Advertisements, and graphic design for banners and other marketing materials.
SEO marketing makes you more visible to clients when they search platforms like Google, Yahoo, and Bing. This is the most effective way to increase your potential customer pool, but this takes the most time to build and develop.
Social Media advertising is a process that gets you results a lot faster targeting potential clients who have specific interests and are actively looking for services you provide.
If you need help figuring out how to create an environment that generates sales for your company, please don't hesitate to give us a call at (301)379-8657. Follow us on all platforms and visit our website at:
Nine27.co
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Writer: DeRonte Craig
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